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OpenAI's Enterprise Report: What the Numbers Actually Show

Adoption, spend, use cases and the surprising churn story hidden inside the appendices.

SASofia AlvarezApril 6, 2026Updated April 6, 20263 min read

OpenAI's Enterprise Report: What the Numbers Actually Show — illustration

The headline numbers look great. The interesting story is in the retention curves buried in appendix B.

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September 4, 2025

ChatGPT

OpenAI's flagship assistant for research, writing, coding and multimodal work.

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