Semrush is the industry standard. SE Ranking is the smart-value challenger. This comparison covers where each still wins in 2026.
Dataset size
Semrush's dataset is significantly larger; SE Ranking's is competitive for most in-house workflows.
Module depth
Semrush has more marketing-adjacent modules (PPC, social, PR); SE Ranking focuses on core SEO plus reporting.
White-label reporting
SE Ranking wins outright — the reporting workflow is agency-grade at any tier.
Price
SE Ranking Essential ($52) is roughly a third of Semrush Pro ($139.95).
At a glance
| Attribute | Semrush | SE Ranking |
|---|---|---|
| Starting price | $139.95/mo | $52/mo |
| Dataset size | Larger | Competitive |
| White-label reporting | Add-on | Included |
| Content module | Paid add-on | Basic included |
| PPC intelligence | Best-in-class | Basic |
| Free trial | 14 days | 14 days |
- Agencies serving multi-channel clients
- Enterprise SEO teams
- Competitive research
- In-house SEO teams
- Small agencies
- Cost-sensitive buyers
Final verdict
SE Ranking is our value pick for teams that don't need PPC intelligence or Semrush's largest datasets.
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Frequently asked questions
Is SE Ranking as good as Semrush?
For 80% of workflows, yes. Enterprise teams still benefit from Semrush's depth.
Which has better white-label reports?
SE Ranking, by a wide margin.
Do both have site audits?
Yes — Semrush's is more prescriptive, SE Ranking's more explanation-driven.
Which is better for agencies?
SE Ranking for lean agencies; Semrush for full-service marketing agencies.